Tourist attraction marketing is a marketing practice focused on attracting the greatest number of tourists as possible to a given destination. Tourist attraction marketing is the practice and philosophy of attracting, accommodating, entertaining, and making available to visitors, the services that are offered by a hotel or other establishment. This practice is sometimes referred to as hospitality marketing. This includes but is not limited to, providing facilities such as restaurants, shows, tours, or other forms of entertainment for tourists. The practices also involve providing information about the area or location, history, culture, arts, or other attractions that draw visitors. This information allows tourists to be flexible in their travel plans, because they know they will find what they are looking for when they arrive.
Tourism contributes substantially to the U.S. economy. In fact, tourism brings in more revenue to the United States than the tourism industry creates. Many individuals, including the government and businesses, use tourism as a source of income. There are many ways for tourists to become involved in the tourism industry, such as through organizing events to raise funds, purchasing rights to use public property for tourism purposes, or renting out facilities. These methods of involvement vary widely and depend upon the needs of the tourist and the tourism industry in each region.
While the tourism refers to tourism generated by domestic businesses and direct foreign visitors, it is important to note that the term can apply to all types of tourism. For example, while many businesses focus primarily on tourism in their respective countries, there can be tourism in the surrounding areas as well. A country can have a high tourism industry without being particularly involved in international tourism. Conversely, a country that has a strong tourism industry is much more likely to attract visitors from other countries.
Tourism also covers a number of activities, such as travel and accommodation, entertainment, sport, beaches, parks and gardens. The tourism industry generates revenue in a variety of ways. Many companies offer a variety of tourism-related products and services, including air fares, accommodations, travel insurance, theme park tickets and other attractions, which generate income for the companies. Some of these attractions have local, regional, or national appeal, while others appeal to tourists from different regions. The attractions themselves may generate income for the local economy as well.
There are many people involved in the tourism industry who benefit directly from the tourism. Tourists spend money at local businesses and visit the attractions that they are interested in. People travel from other countries to vacation in the United States or other parts of the world, creating a need for workers to fill tourism gaps.
Because the tourist industry represents a significant portion of the local and regional economy, there is a need for education and promotion of tourism in the area. Many cities and towns have museums and other attractions for tourists to visit. Many towns have festivals and conferences that provide opportunities for tourist attractions to be promoted. A tourism marketing plan will allow for the promotion of tourist attractions and events.